Course hero On September 3, 2017, Robin Franchises a U.S. company, sold merchandise to a franchisee9/8/2023 So they rebranded the company to Robin Autopilot and are now looking for local partners.īasically, instead of leasing the robots to individual homeowners, they’ll be leasing the robots to local Robin franchises, which will do the local legwork that Robin normally does. Meanwhile, when it came to robots, they determined that the best way to expand wouldn’t be to just offer the service in more and more places, but to set up a franchise system. (The company confirmed the purchase but did not provide any further details on the transaction.) So they sold the lawn service on demand part of the company in June to “one of the big marketplace type companies,” and although he declined to name it, I confirmed that it was Porch. ![]() “Demand was as good as thought it would be.” But it became clear to them that the robotic side of the business was the future, and likely the easier one to grow. “When we announced at Disrupt, things were just booming,” co-founder and CEO Justin Crandall said. On the robot side of the business, Robin essentially leased and supported custom lawnmower bots so customers could have that futuristic privilege without dropping two grand up front. ![]() ![]() The service essentially subcontracted to local lawn care providers, allowing people to set up recurring mows and edging and so on without contracting with the companies themselves. It quietly sold the first part to Porch earlier this year, and is now focused on expanding the robot service nationwide via a franchising plan. Robin, which pitched a combined “Uber for lawn care” and robotic-lawnmower-as-a-service at Disrupt SF’s Startup Battlefield last year, is making some big changes.
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